News & Insights

In this guide, we’ll explore best practices to utilise video advertising whilst leveraging platforms like Microsoft Advertising and tapping into emerging channels like Connected TV (CTV) and advertising on Netflix.

SEO is a topic that is frequently commented on within digital marketing circles. It can seem overwhelming at first, with advice pouring in from every angle. Firstly, it is important to appreciate that SEO isn’t as daunting a topic as it may appear.

While Microsoft doesn’t command the same attention in the marketing world as Google does, there are many advantages to advertising on Microsoft that make it an exciting and profitable prospect for companies looking to make their budget go further.

Artificial Intelligence (AI) is transforming the way businesses operate in the modern day, allowing more room to streamline their processes.

If you’re already using an online e-commerce software such as Shopify, Microsoft Advertising can seamlessly integrate with your store making it a desirable option for Shopify e-commerce merchants to utilise

Many PPC professionals view the two platforms as competing against each other, rather than viewing them as Google Ads plus Bing Ads. Thinking that way could damage your potential.