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Standard AdWords Course details

9.45 a.m – 5.00 p.m £395 + VAT per place*
Standard AdWords Course includes:
  • Hands-on training from a Diginius expert with a maximum class size of 6 participants
  • Free restaurant lunch at Pizza East
  • Complimentary refreshments during the day
  • Free course booklet
  • Aftercare and support
*Discounts are offered for bookings of two or more participants: 2 participants at 10% discount, 3 participants at 20% discount, 4 participants at 30% discount

Standard AdWords Course overview

Our Standard level training course has been specifically designed to give delegates insight into the best pay-per-click (PPC) marketing strategies and practices to maximise your returns, and help achieve your business goals. This course will cover a basic to intermediate level overview of Google AdWords, including setting up campaigns and optimising performance.

What will you learn?

Following this course, you will understand how to:

Who should attend?

Individuals or teams who are just starting off with Google AdWords, or have up to one years’ experience in running PPC campaigns and are looking to boost their expertise.

Standard AdWords Training Course programme

Pay Per Click Advertising

  • What is PPC
  • Why use PPC
  • Terminology
  • Account Structure
  • Setting Goals

Account Set Up

  • Campaign settings
  • Campaign set up
  • Ad Groups
  • Naming and structuring
  • Account access


  • Goal/Conversion Tracking
  • Analytics & AdWords Integration

Bidding and Quality Score

  • What is QS
  • What influences QS
  • How to improve QS
  • How bidding works


  • Editorial rules
  • Ad copy
  • Keyword insertion


  • Managing performance to a CPA
  • Setting a target CPA
  • Increasing traffic & conversions

Match Types & Keywords

  • Match Types
  • Negative keywords
  • Google Keyword Tool
  • Keyword lists

Ad Extensions

  • Ad extensions available
  • Best uses of ad extensions
  • Benefits


  • Data to look out for
  • Reporting to management


  • 09:45 – Arrive at London Training Center
  • 10:00 – Start Training Course
  • 12:00 – Tea & Snacks Break
  • 13:30 – Lunch Break
  • 15:45 – Tea & Snacks Break
  • 17:00 – End of Course

We’ve been able to generate impressive results for our clients:

Read more customer testimonials at: Diginius: Reviews

Directions to our London Training Centre

All our standard training courses are held at the Diginius offices at:

Office Address

Ground floor, The Maple Building
39-51 Highgate Road
London, NW5 1RT
United Kingdom

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Interested in seeing our software in action?

To request an online demo, please give us a call on +44 (0) 207 267 9322. Or use the form below and a member of our customer success team will get in touch.

Diginius is rated 4.87 stars by based on 38 merchant reviews

4.87 / 5 Rating
38 Reviews
A really useful training session! The employees at Diginius are very professional, friendly and really put everything into perspective for me. All the questions I had were all answered and in general a fantastic experience! I highly recommend this training session to everyone in the Digital Marketing industry!
The Dashboard is a great resource centre where we can look at all areas of our website in one tidy place and make any necessary improvements. The keyword analysis tool is particularly useful as this helps us make sure we are featuring high up in the search engines for our targeted terms.
This was an excellent course, pitched at just the right level. The organisation throughout the process went smoothly, from the outset of making the booking to the day of the course. The trainer certainly know her 'stuff' and delivered the course at the right pace. The presentation included a good balance of content and well selected anecdotes which illustrate the points well. An excellent and extremely worthwhile day. Ian Spreadborough Managing Director Ship Safe Training Group Ltd