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Advanced Google Ads Training Course Details - Virtual Classroom

10.00 a.m – 4.00 p.m £375 + VAT per place*
Course includes:
  • Joining our friendly virtual classroom from a safe and comfortable location of your choice
  • Hands-on training from a Diginius Google certified expert
  • Interactive course content
  • Q&A Session
  • Break for lunch
  • Aftercare and support
*Discounts are offered for bookings of two or more participants: 2 participants at 10% discount, 3 participants at 20% discount, 4 participants at 30% discount

Advanced Google Ads Training Course Overview

The Google Ads Advanced course provides a deeper insight and learning of Ads than the Standard course, placing a higher level of detail on the technology and techniques needed to run successful search and display ad campaigns.

What will you learn?

Following this course, you will understand how to:

Who should attend?

This is aimed at participants who have experience in running Ads campaigns for a while, looking for new or advanced techniques to drive better results. We regularly train companies who are looking to move Ads management in house from their agency, upskilling teams in companies, and individuals running campaigns themselves looking to save time, money, and get better results.

Advanced Ads Training Course programme

Campaign Optimisation

  • Structuring campaigns
  • Effective keyword management
  • Naming conventions

Google Display Network

  • Text ads
  • Image ads
  • Ad builder

Mobile & Tablet

  • Strategy
  • Enhanced campaigns
  • Mobile bidding

Advanced Ad Extensions

  • Sitelink Extensions
  • Location Extensions
  • Call Extensions
  • Callout Extensions
  • Review Extensions

Display Network Targeting

  • Interest
  • Topic
  • Contextual
  • Remarketing
  • Managed placements

Advanced Keyword Matching

  • Modified Broad match
  • Negatives
  • Typos & combinations

Budget and Bid Management

  • Long tail bidding strategies
  • Short tail bidding strategies
  • Bidding rules for different KPI’s
  • PPC budgeting strategy
  • PPC bidding strategy


  • What metrics to look out for
  • Reporting to management

Google Shopping

  • Google Merchant Centre
  • Data quality
  • Campaign set up


  • 09:45 – Arrive at London Training Center
  • 10:00 – Start Training Course
  • 12:00 – Tea & Snacks Break
  • 13:30 – Lunch Break
  • 15:45 – Tea & Snacks Break
  • 17:00 – End of Course


Read more customer testimonials at: Diginius: Reviews

Directions to our London Training Centre

All our standard training courses are held at the Diginius offices in Kentish Town, close to the Kentish Town underground station (one stop on the Northern line from Camden Town) and Gospel Oak overground station in North/Central London.

Office Address

The Maple Building
39-51 Highgate Road
London, NW5 1RT
United Kingdom

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