Campaign Optimisation

  • Structuring campaigns
  • Effective keyword management
  • Naming conventions

Google Display Network

  • Text ads
  • Image ads
  • Ad builder

Mobile & Tablet

  • Strategy
  • Enhanced campaigns
  • Mobile bidding

Advanced Ad Extensions

  • Sitelink Extensions
  • Location Extensions
  • Call Extensions
  • Callout Extensions
  • Review Extensions

Display Network Targeting

  • Interest
  • Topic
  • Contextual
  • Remarketing
  • Managed placements

Advanced Keyword Matching

  • Modified Broad match
  • Negatives
  • Typos & combinations

Budget and Bid Management

  • Long tail bidding strategies
  • Short tail bidding strategies
  • Bidding rules for different KPI’s
  • PPC budgeting strategy
  • PPC bidding strategy

Reporting

  • What metrics to look out for
  • Reporting to management

Google Shopping

  • Google Merchant Centre
  • Data quality
  • Campaign set up