Advanced Ads Training Course programme
Campaign Optimisation
- Structuring campaigns
- Effective keyword management
- Naming conventions
Google Display Network
- Text ads
- Image ads
- Ad builder
Mobile & Tablet
- Strategy
- Enhanced campaigns
- Mobile bidding
Advanced Ad Extensions
- Sitelink Extensions
- Location Extensions
- Call Extensions
- Callout Extensions
- Review Extensions
Display Network Targeting
- Interest
- Topic
- Contextual
- Remarketing
- Managed placements
Advanced Keyword Matching
- Modified Broad match
- Negatives
- Typos & combinations
Budget and Bid Management
- Long tail bidding strategies
- Short tail bidding strategies
- Bidding rules for different KPI’s
- PPC budgeting strategy
- PPC bidding strategy
Reporting
- What metrics to look out for
- Reporting to management
Google Shopping
- Google Merchant Centre
- Data quality
- Campaign set up
