As the world of digital advertising and paid search becomes more demanding, and clients want to see bigger and better results for their campaigns, digital marketing agencies must find ways to streamline their PPC management offering.

An integral part to any online advertising campaign, keywords play such an important role in triggering profitable results. But it’s knowing how best to utilise these tools that can help PPC managers to boost the overall success of their campaigns.

With more businesses utilising online advertising to attract customers, the need to differentiate is becoming important. Find out how PPC managers can use the global countdown function in Google Ads to create a sense of urgency amongst customers to make a purchase.

As a digital marketing and/or PPC agency, you will share your clients’ goals, such as to increase return on investment (ROI) month on month or to multiply the amount of website interactions. With this in mind, it’s important to report on these goals through client reports to ensure that not only are your campaigns performing as they should be, but that your clients fully understand what is happening with their campaigns each month, which can work to build on your client-facing relationship.

As an agency owner or PPC manager, you may have wondered "what are the most overlooked factors in online marketing and PPC reporting software and how can the factors be of benefit?". In this blog, we discuss the benefits and opportunities presented by online reporting software to you and your agency.

Are you a marketing or PPC agency and struggle with your client reporting? Read our blog to see how integrated reporting software can improve marketing and PPC efficiency for you, your agency and your clients.

To help better target customers throughout the various stages of the purchasing journey, have a read of our top RLSA audience tactics to reach your target audience.

Take a read of our blog which provides you with all you need to know about the Google Attribution Model to gain in-depth understanding into your ad performance.

How can you boost brand affinity in the digital age? We explore how this can be achieved through customisation and personalisation tactics which you can use.

With PPC renowned to be one of the most effective methods of driving website traffic and increasing conversions, we take a look at testing methods to ensure your PPC campaigns are effectively optimised for the target audience.