News & Insights

Please read our latest news and insights and learn more about Diginius, digital marketing and ecommerce trends.


How PPC Management Software Helps Integrate Various Platforms

As the world of digital advertising and paid search becomes more demanding, and clients want to see bigger and better results for their campaigns, digital marketing agencies must find ways to streamline their PPC management offering.

by nate | 22 Dec 2021

The Ultimate Guide to Keyword Match Types for Enhancing your PPC Campaigns

An integral part to any online advertising campaign, keywords play such an important role in triggering profitable results. But it’s knowing how best to utilise these tools that can help PPC managers to boost the overall success of their campaigns.

by cristiana | 21 Dec 2021

Best Configurations for a Global Countdown Campaign in Google Ads

With more businesses utilising online advertising to attract customers, the need to differentiate is becoming important. Find out how PPC managers can use the global countdown function in Google Ads to create a sense of urgency amongst customers to make a purchase.

by cristiana | 08 Dec 2021

How to Create Digital Marketing Reports That Will Impress Your Clients

As a digital marketing and/or PPC agency, you will share your clients’ goals, such as to increase return on investment (ROI) month on month or to multiply the amount of website interactions. With this in mind, it’s important to report on these goals through client reports to ensure that not only are your campaigns performing as they should be, but that your clients fully understand what is happening with their campaigns each month, which can work to build on your client-facing relationship.

by nate | 03 Dec 2021

The Most Overlooked Factors to Consider in Online Marketing Reporting Tools

As an agency owner or PPC manager, you may have wondered "what are the most overlooked factors in online marketing and PPC reporting software and how can the factors be of benefit?". In this blog, we discuss the benefits and opportunities presented by online reporting software to you and your agency.

by nate | 12 Oct 2021

How Integrated Reporting Software Can Improve Marketing and PPC Efficiency for Your Agency

Are you a marketing or PPC agency and struggle with your client reporting? Read our blog to see how integrated reporting software can improve marketing and PPC efficiency for you, your agency and your clients.

by nate | 07 Oct 2021

5 Advanced Tactics for RLSA Audiences

To help better target customers throughout the various stages of the purchasing journey, have a read of our top RLSA audience tactics to reach your target audience.

by cristiana | 06 Sep 2021

When and How to Change your Google Analytics Attribution Model

Take a read of our blog which provides you with all you need to know about the Google Attribution Model to gain in-depth understanding into your ad performance.

by cristiana | 25 Aug 2021

Boosting Brand Affinity with Customisation and Personalisation

How can you boost brand affinity in the digital age? We explore how this can be achieved through customisation and personalisation tactics which you can use.

by nate | 04 Aug 2021

How to Improve your PPC Performance with A/B Testing

With PPC renowned to be one of the most effective methods of driving website traffic and increasing conversions, we take a look at testing methods to ensure your PPC campaigns are effectively optimised for the target audience.

by cristiana | 29 Jul 2021