News & Insights

Please read our latest news and insights and learn more about Diginius, digital marketing and ecommerce trends.


The Most Overlooked Factors to Consider in Online Marketing Reporting Tools

As an agency owner or PPC manager, you may have wondered "what are the most overlooked factors in online marketing and PPC reporting software and how can the factors be of benefit?". In this blog, we discuss the benefits and opportunities presented by online reporting software to you and your agency.

by nate | 12 Oct 2021

How Integrated Reporting Software Can Improve Marketing and PPC Efficiency for Your Agency

Are you a marketing or PPC agency and struggle with your client reporting? Read our blog to see how integrated reporting software can improve marketing and PPC efficiency for you, your agency and your clients.

by nate | 07 Oct 2021

5 Advanced Tactics for RLSA Audiences

To help better target customers throughout the various stages of the purchasing journey, have a read of our top RLSA audience tactics to reach your target audience.

by cristiana | 06 Sep 2021

When and How to Change your Google Analytics Attribution Model

Take a read of our blog which provides you with all you need to know about the Google Attribution Model to gain in-depth understanding into your ad performance.

by cristiana | 25 Aug 2021

Boosting Brand Affinity with Customisation and Personalisation

How can you boost brand affinity in the digital age? We explore how this can be achieved through customisation and personalisation tactics which you can use.

by nate | 04 Aug 2021

How to Improve your PPC Performance with A/B Testing

With PPC renowned to be one of the most effective methods of driving website traffic and increasing conversions, we take a look at testing methods to ensure your PPC campaigns are effectively optimised for the target audience.

by cristiana | 29 Jul 2021

What are Responsive Display Ads and When to Use Them

Find out how you can widen your reach and use the Google Display Network more effectively…

by cristiana | 20 Jul 2021

Everything that Businesses Should Know about Amazon Sponsored Products

Are you ready to utilise an incredibly popular ecommerce marketplace?

by cristiana | 19 Jul 2021

The Best Strategies for Google Display Network Remarketing

Are you taking the necessary steps to reach out to your audience?

by nate | 16 Jul 2021

Think Bing and Beyond: The Evolution of Video Advertising Post Pandemic

In an already saturated online marketplace, those looking to promote their business may be able to take advantage of the future prospects of video advertising.

by nate | 15 Jul 2021