Posted on May 17, 2019
Facilitating global expansion
Escape Fitness are a market leader in gym and fitness solutions, supplying a variety of professional and innovative equipment to gyms and studios worldwide. Escape works with clubs to deliver the best possible exercise experiences; the company encourages both fitness professionals and their clients to ‘Escape Your Limits’ – a mentality that is the foundation of every Escape Fitness offering.
Escape were looking for software solutions to facilitate effective global expansion in key locations worldwide. To tap in to new markets Escape sought out tools that would bolster their sales strategy and help identify warm leads.
With the Lead Intelligence component of the Diginius Insight software, which provided visibility of their web traffic in various key locations, Escape were able to pinpoint strategic companies to contact to further their expansion. The GDPR compliant software identified leads through IP address tracking, giving crucial information including keyword search data and the customer journey. Furthermore, it provided Escape with awareness on industry sectors in these locations, which opened new market opportunities. This information was delivered regularly to global sales teams to pursue.
Diginius was able to provide an enterprise grade solution to help scale sales operations and provide a higher ROI on current marketing efforts. Diginius Insight Lead Intelligence gave Escape the opportunity to pursue hundreds of leads in key locations worldwide. Diginius Insight enabled Escape to: