Posted on May 17, 2019
Using lead intelligence to drive sale growth
SecurEnvoy are an innovative global technology company leading the way in 2 Factor Authentication. The original inventors of tokenless
authentication, they continue to design solutions that take advantage of technology the user already possesses, winning the Queen’s Award for Innovation twice. They deliver business solutions allowing users to be unburdened by mountains of passwords, codes, and information while maintaining unparalleled security.
SecurEnvoy were looking for a digital agency to increase their global market share. Looking for a smarter way of working compared to standard agencies, SecurEnvoy decided to go with Diginius’ technological solutions to unify their global strategy.
Diginius was able to help drive leads using their expertise in PPC ad management through Google AdWords and deploying Diginius Insight Lead Intelligence software. The GDPR compliant software tracked IP addresses of potential customers, providing key information including company names and the customer journey. It also provided the search terms through Google AdWords that drove people to SecurEnvoy’s site, identifying what the user was looking for. This information was delivered daily to global sales teams, allowing them to quickly follow up on relevant leads.
Diginius provided a cost effective enterprise grade solution helping to scale sales and marketing efforts globally. The software identifies hundreds of leads daily for sales teams to follow up on, and this coupled with the PPC ad management saw significant gains in sales and efficiency.