How Do I Advertise on DuckDuckGo?
Discover more about this advertising platform and how you can use it to increase your reach
We are all familiar with the popular search engines such as Bing and Google, however, there is an underdog search engine that has been quickly working its way up the ranks in recent years. This search engine is DuckDuckGo, a privacy-focused search engine. While DuckD Read More
How Does Bing Shopping Work?
Find out how to take advantage of this popular paid advertising platform
For online businesses, it’s important to make the most of paid advertising platforms to increase monthly sales and drive revenue, as well as to secure your place against the online competition. Bing Shopping provides advertisers with an excellent opportunity to boo Read More
6 Benefits of Ecommerce Marketplace Management for Your Business
Take advantage of the latest ecommerce management solutions available
As the online advertising market grows more competitive, it’s important for businesses to find new and innovative ways to advertise their products. One way in which they can do this is by taking advantage of ecommerce marketplaces, an increasingly popular online shopping platfo Read More
Google Ads vs Bing (Microsoft) Ads – Which is Best?
How to decide which paid search advertising platform is best for your business
When it comes to the world of PPC advertising, there are two major search engine advertising platforms that businesses can take advantage of: Google Ads and Bing Ads (now called Microsoft Ads). Google Ads and Bing Ads each come with their own unique set of advantages and disadvan Read More
How Much Do Google Ads Cost?
Highlighting the benefits of Google Ads, how much they cost and whether they can positively impact your business for the price you pay
When considering how best to spend your marketing budget to get you the best results, it’s always worth considering investing in Google Ads. However, for many new businesses who are u Read More
Google Ads Vs Facebook Ads: Which is Better for your Business
Helping you to get a better understanding of these advertising platforms
With many businesses leveraging the advantages of paid advertising it’s important to consider whether you should be using these marketing techniques for your own business. When it comes to paid advertising, businesses can choose from a range of options, with two of the major c Read More
Keyword Research for PPC Beginners: How to Pick the Right Keywords
A useful guide on keyword research and how to pick the right PPC keywords for your campaigns
Keyword research is the backbone of your PPC campaign and is perhaps one of the most important elements of campaign success. Choosing the right keywords to bid on will result in the clicks and conversions you need to make a great return on investment. If you choose the wrong keyw Read More
How to Set Achievable KPIs for PPC Campaigns
How not to set the bar too high or too low
Perhaps one of the most important factors of success when it comes to PPC campaigns is having achievable KPIs. If you set the bar too high, it’s highly likely that you’ll fall short of your goals and waste valuable budget and resources. In an ever-competitive and Read More
How to Increase Click Through Rate for Google Display Advertising
How to make the most out of your campaigns
Google Display Ads are a fantastic advertising feature from Google, allowing businesses to capture their audience’s attention with visually appealing ads. This is especially the case for ecommerce businesses who sell items such as clothing, home interior and makeup, as their pr Read More
