Posted on Sep 17, 2018
Makers of the FA Cup Partners with Diginius and VTEX
Who are Thomas Lyte?
Thomas Lyte are Royal Warrant Holders as Goldsmiths and Silversmiths to Her Majesty The Queen and is a modern English luxury brand specialising in exquisite leather accessories and bespoke silver and gold commissions. They are renowned as the go to designers and makers of elite sporting trophies. Thomas Lyte are proud designers, makers and restorers of many of the World’s leading sports trophies including the Emirates FA Cup, the NatWest 6 Nations Cup, The AFC Asian Cup, The ATP No1 and World Finals trophies, The Webb Ellis Rugby World Cup and The Louis Vuitton Americas Cup Challenger Series trophy & many more.
Thomas Lyte needs a flexible, highly effective digital strategy for its global markets. Diginius along with VTEX are ensuring that Thomas Lyte market successfully to their intended audience around the world.
What challenges did Thomas Lyte face in marketing?
The challenge for Thomas Lyte was to market luxury high value products around the world to niche global market places, promoting their credentials in craft, luxury and sport. Diginius have the ability to target focussed markets through a highly targeted SEO strategy and effective Google Ads and Google Shopping campaigns.
When Diginius builds and utilises focussed Ads on Google, it allows Thomas Lyte to gain business around the world successfully by reaching the right customers at the right time with the right ad.
Who are VTEX and why did Thomas Lyte partner with them?
VTEX is able to place retail leaders in control of digital transformation. Managing all channels, i.e., ecommerce, kiosks, in-store payments, social media, assisted sales/telesales, and cross-border commerce with a centralized dashboard control: this is the core of what they do, but there is much more to the Vtex Platform..
Diginius has assisted Thomas Lyte in moving to the powerful VTEX Ecommerce platform, in order to better drive traffic and sales via partners, organic traffic, and Google search ads and Google Shopping. Diginius, as a Google Premier Partner utilise Google Ads to gain market awareness that could not have been efficiently gained elsewhere.
The combined solution of Diginius, VTEX and Google Ads gives a strategic advantage over its competitors in global market places.
What is the result?
Thomas Lyte’s customers are a mix of senior Corporate and Sporting clients as well as discerning private clients with an interest in quality and craft in the luxury market place. The unique services provided by VTEX and Diginius Insight across B2B marketing, and Google Ads drive highly targeted traffic to Thomas Lyte’s website delivering a new targeted audience in a very strategic and efficient way.
It is very easy to burn large sales and marketing budgets on ill thought out SEO, PPC and Social media campaigns. With the support of Diginius Lead Intelligence software and Vtex’s leading cloud-based e-commerce platform Thomas Lyte are seeing improved results and much improved ROI’s just one month after switching to the Vtex platform.
As the business roles out a number of additional functionalities of their new Vtex platform over the coming weeks and months, the opportunities ahead are very significant.
To find out more about successfully marketing your company online with the technology and experience of our team, contact us now.