What is the Google Ad Grant?
- The maximum CPC (Cost-per-click) is $2.00 or you must use Google’s maximise conversions strategy
- Ads will appear above search results, but in positions below paying advertisers
- If a CTR (Clickthrough rate) of greater than 5% isn’t achieved for two consecutive months, accounts may be cancelled. This is in place to ensure that you are receiving relevant traffic to your site.
Google offer non-profit organisations $10,000 (don’t let the $ put you off – these grants can be spent anywhere!) a month of free advertising on their Google Ads platform, to allow those with limited marketing budgets the chance to display ads whenever a relevant query is searched for on Google.
Already an indispensable tool in the arsenal of advertisers, Google Ads allows you to tailor your marketing messages to a specific search in an instant. Google’s offering of a budget to non-profits means that it can be utilised to push donations, increase volunteer applications or simply ensure their voice is heard.
However, there are some limitations to the Grant:
That’s why we’ve established our Diginius for Charities program – to dedicate our experience and free up the time of non-profit marketing teams so it can be better used elsewhere.