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Diginius: Adword   Diginius: Trusted

Display and Remarketing Course details

10.00 a.m – 5.00 p.m £375 + VAT per place*
Course includes:
  • Hands-on training from a Diginius expert with a maximum class size of 6 participants
  • Free restaurant lunch at Pizza East
  • Complimentary refreshments during the day
  • Free course booklet
  • Aftercare and support
*Discounts are offered for bookings of two or more participants: 2 participants at 10% discount, 3 participants at 20% discount, 4 participants at 30% discount

Display and Remarketing Course overview

While many marketeer’s rely on text ads to get their message across, we shouldn’t discount the value of Display Advertising. This type of advertising uses text, animation and graphics to promote products or services through a more visually appealing approach.
A vitally important element of Display Advertising – remarketing – gives you a chance to bring back customers who have previously visited your website using customised ads and offers that relate to the experience they had on your site. With remarketing, you get another chance to close the deal – this course is designed to show you how.

What will you learn?

Following this course, you will understand how to:

Who should attend?

This course is aimed at participants looking to gain an understanding of Display Advertising and broaden their skillset under the umbrella of Google AdWords.

Display & Remarketing Course programme

Google Display Advertising

  • Intro to display advertising
  • Defining display advertising
  • Display vs search
  • Branding campaigns
  • Direct response campaigns

Display Advertising Targeting

  • Keyword contextual targeting
  • Placements targeting
  • Topics targeting
  • Demographics, Gender, Age
  • Exclusions

Types of Ads

  • Ad formats
  • Text ads
  • Image ads
  • Ads with animation

Remarketing Advertising

  • Measuring success
  • Segmenting
  • Dimensions
  • CPA management

Bidding Features & Strategy

  • Understanding remarketing
  • Installing remarketing
  • Setting up audiences
  • Setting up remarketing ads

Measuring & Optimising Display

  • Types of bidding
  • CPM vs CPC bidding
  • Mobile bidding

Setting up a Display Campaign

  • Implementing a campaign
  • Creating a display campaign
  • Settings
  • Targeting

Tracking & Reporting

  • Setting up tracking for Google Ads
  • Setting up goals
  • What metrics to look out for
  • Reporting to management

Agenda

 
  • 09:45 – Arrive at London Training Center
  • 10:00 – Start Training Course
  • 12:00 – Tea & Snacks Break
  • 13:30 – Lunch Break
  • 15:45 – Tea & Snacks Break
  • 17:00 – End of Course

Testimonials

Read more customer testimonials at: Diginius: Reviews

Directions to our London Training Centre

All our standard training courses are held at the Diginius offices in Kentish Town, close to the Kentish Town underground station (one stop on the Northern line from Camden Town) and Gospel Oak overground station in North/Central London.

Office Address

The Maple Building
39-51 Highgate Road
London, NW5 1RT
United Kingdom

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