Posted on Dec 17, 2015
Remarketing lists for search ads (RSLA) is an AdWords tools which allows advertisers to target search ads at specific audience lists based on past visitors to your website. These lists are created in the shared library after a remarketing tag is placed onto the advertisers webpages. This tags takes the cookies associated with the visitors browser to form a remarketing list.
Like display remarketing, search remarketing gives advertisers a second chance to pitch to their products or services to visitors while they are still actively engaged in searching for the service on the Google search engine.