Introduction to Google Analytics

  • What is Analytics
  • How does Analytics work
  • Why use Analytics

Analytics Metrics

  • Overview of metrics
  • New vs returning users
  • Traffic sources
  • User behavior metrics

In Depth Analytics

  • Primary & secondary goals
  • Secondary dimensions
  • User flow
  • Benchmarking
  • In page Analytics

Website Optimisation

  • Engagement optimisation
  • Content optimisation
  • Page optimisation
  • Site content

Tracking

  • Importance of tracking
  • What to track
  • Installing Analytics tracking code
  • eCommerce tracking basics

Optimisation

  • Managing performance to a CPA
  • Setting a target CPA
  • Increasing traffic & conversions

Integrations & Tools

  • AdWords integration
  • Webmaster tools integration
  • Google tag manager basics