Google Analytics Course programme
Introduction to Google Analytics
- What is Analytics
- How does Analytics work
- Why use Analytics
Analytics Metrics
- Overview of metrics
- New vs returning users
- Traffic sources
- User behavior metrics
In Depth Analytics
- Primary & secondary goals
- Secondary dimensions
- User flow
- Benchmarking
- In page Analytics
Website Optimisation
- Engagement optimisation
- Content optimisation
- Page optimisation
- Site content
Tracking
- Importance of tracking
- What to track
- Installing Analytics tracking code
- eCommerce tracking basics
Optimisation
- Managing performance to a CPA
- Setting a target CPA
- Increasing traffic & conversions
Integrations & Tools
- AdWords integration
- Webmaster tools integration
- Google tag manager basics
