What is Google Shopping

  • Intro to Google Shopping
  • Preparing for Google shopping
  • Google Merchant Centre

Creating a Product Feed

  • Creating a product feed
  • Finding & fixing errors
  • Optimising your feed

Creating a Shopping Campaign

  • Google Shopping campaigns
  • Bidding on product groups
  • Bidding on custom labels

Optimising Shopping Campaigns

  • Expanding your campaigns
  • Bidding on mobile devices
  • AdWords tools for Shopping
  • 3rd-party Google Shopping tools

Measuring Results in Analytics

  • What metrics to look out for
  • Reporting to management

Identifying ROI

  • identifying optimal cost per click
  • Reducing cost per acquisition
  • Maximising conversions