Google Shopping Training Course Programme
What is Google Shopping
- Intro to Google Shopping
- Preparing for Google shopping
- Google Merchant Centre
Creating a Product Feed
- Creating a product feed
- Finding & fixing errors
- Optimising your feed
Creating a Shopping Campaign
- Google Shopping campaigns
- Bidding on product groups
- Bidding on custom labels
Optimising Shopping Campaigns
- Expanding your campaigns
- Bidding on mobile devices
- AdWords tools for Shopping
- 3rd-party Google Shopping tools
Measuring Results in Analytics
- What metrics to look out for
- Reporting to management
Identifying ROI
- identifying optimal cost per click
- Reducing cost per acquisition
- Maximising conversions
