As the world of digital advertising and paid search becomes more demanding, and clients want to see bigger and better results for their campaigns, digital marketing agencies must find ways to streamline their PPC management offering.
This, combined with the unrelenting competitiveness of the online retail environment, means that businesses must rely on the support of PPC management software should they want their business to thrive in 2022 and beyond.
With this in mind, we’re here to explain how PPC management software can be used to integrate various digital advertising platforms to help businesses refine their service offering and create positive results moving forwards.
What are PPC campaign management tools?
PPC campaign management tools can be used for a variety of reasons, such as for the creation, organisation and overall management of PPC campaigns.
There are three major categories of PPC management software types:
PPC and marketing data integration and analytics tools
Marketing automation tools
While there are a plethora of PPC campaign management tools available within the above categories, many of them work in similar ways to provide businesses with fantastic benefits.
What is PPC bid automation and when should you use it?
PPC bid automation allows PPC managers greater control over their ad campaigns via machine learning technologies.
When you run PPC campaigns on Google and use its own inbuilt automation tools, it gives you recommendations of how best to use your budget, and often, this includes budget increases. This can sometimes place a limitation on growth and serves as self-interest for Google.
PPC managers with large PPC campaigns who want to scale know it is not possible to run things entirely manually, and so PPC management software is needed to help companies in the ecommerce sector scale, without having to rely on the expense of hourly rates of staff.
What are the benefits of integrating your digital platforms?
There are many benefits surrounding the integration of your different marketing platforms.
For example, integrating various software, technologies and platforms can allow you to:
Save time - perhaps one of the biggest needs for any busy marketing agency is the ability to have more time. With more available time to work on Google or Microsoft Ads campaigns, extra care and attention can be applied to ensure the campaigns are only set up to succeed.
Gain holistic overviews - not only can this help to give you a clearer view of how your various digital campaigns are performing so you can optimise accordingly, but it can also prove useful when creating your monthly client reports.
Improve marketing calibration – with many channels to take care of, sometimes, ensuring your tone, messaging and brand image are consistent across each platform can be difficult. Integrating platforms can give you more control and insight over this.
Increase sales - by offering an integrated digital advertising platform to your customers, you can help your business to stand out from the competition which can increase your number of customers. Additionally, with all the above factors in mind, you can also apply more attention to detail, creating optimal campaigns and therefore creating opportunities for upselling.
Do you need the help of a PPC management agency?
As a busy agency, it's important that you have the ability to nurture your client relationships while producing fantastic results.
To help you do that, please get in touch with the team at Diginius to find out how we, as a PPC management agency, can help you to improve your service offering to help you get the results you need, both for yourself and for your clients.