Introduction to SEO

  • Introduction to SEO
  • PPC vs SEO
  • What is Google+ Local?
  • White Hat vs Black Hat SEO

Keyword Research

  • Importance of Keywords
  • How to choose your keywords
  • Why use multiple keywords
  • How to find niche keywords

On Page Optimisation

  • How to optimise your keywords
  • Meta tags and meta titles
  • Meta description tags
  • Optimising H, P and Alt tags
  • Effective content writing
  • How to avoid penalisation

Link Building Strategies

  • The importance of link building
  • What is Google Page Rank?
  • Building internal links
  • External links
  • Do follow & no follow links
  • The best sources of links
  • Blogs & social media links

Technical Considerations

  • What platform to choose
  • Overview of common platforms
  • Live WordPress demo
  • Choosing a domain name
  • URL Structures
  • Landing pages

Competitor & Keyword Analysis

  • How to beat the competition
  • How to find competitors
  • Checking cached pages
  • Finding keywords they use
  • How to find who links to them

Conversion Optimisation

  • Why is it important?
  • Website usability and navigation
  • What makes a good website
  • Call to actions
  • Conversion pages

Google Tools

  • Why is it important?
  • Website usability and navigation
  • What makes a good website
  • Call to actions
  • Conversion pages

Other SEO Tools

  • Third party websites
  • Useful tools and plugins
  • How to setup and a sitemap
  • Use of robots.txt files
  • How to use a 301 redirect