How are you placed to keep up with the relentless grind of search engine rankings on Google and Bing? Being ranked well for the keyword searches that drive business to your site in today’s digital economy is business critical for companies that have a growth strategy.
Optimisation for ranking well in search for your website consists of three main areas:
1) On page – is your site free of broken links, is the site structured well and able for the search spiders to crawl, is the functionality and speed of the site up to standard?
2) Content – which search queries will drive business for you and do you have content targeted for those queries?
3) Off page – What sites link to your site to increase your page rank and what is your social media strategy?
If you are interested in growing your online presence, book a place in an SEO training course at the Diginius London training centre to learn both the fundamentals and the latest techniques in search engine optimisation. SEO training should be considered for technical and editorial staff that are involved with the website as content and technical strategies are considered for the business.
The SEO training course includes both theoretical and practical exercises, covering topics including:
• Introduction to SEO
• Keyword Research
• On Page Optimisation
• Link Building Strategies
• Technical Considerations
• Competitor Analysis
• Conversion Optimisation
• SEO Tools
In addition to SEO training, Diginius helps companies with their SEO through the software product Diginius Insight. In the SEO section of the platform, Diginius Insight monitors the technical aspects of SEO on client websites, alerting the client when there are issues on the site that negatively affect SEO. Additionally key word positions of the site as well as competitors are monitored and reported to view changes, allowing the company to achieve better results with less time and expense.
Written by Nate Burke