Social Media Strategy

  • Why is it so important?
  • Why do you want to be on social media?
  • Where does it fit into my communications plan?
  • Who ‘owns’ social media in the company?
  • True cost of ‘free platforms’
  • How does it fit with website / enquiries / SEO?
  • Check out your competitors

Role as a communication tool

  • Community and networking
  • Conversation and relationship
  • Authenticity and responsiveness
  • Persona and corporate identity
  • Target audience and Following / Follower strategy

Content strategy and tactics

  • Goal/Conversion Tracking
  • How can you help your customers?
  • What content is most powerful?
  • Editorial Schedule
  • 40 ideas for content and posts
  • Visual assets
  • Use of video / audio

QUICK review of the top tools:

  • Twitter
  • Facebook
  • LinkedIn
  • Google+
  • YouTube
  • Pinterest
  • Instagram

Twitter

  • Your audience and followers
  • Twitter jargon and etiquette
  • Retweets, mentions, hashtTags and lists
  • Tools which make Twitter easier
  • Sponsored and adverts on Twitter

LinkedIn

  • Your personal profile and All Star status
  • Company Pages
  • Groups
  • Building connections and recommendations
  • Posting like a pro
  • Advertising & sponsored posts

Facebook

  • Developing a page
  • Comparing profiles, groups and pages
  • Engaging your audience
  • Promoted Posts & Ads on Facebook

Co-ordinate the effort

  • Responsibilities
  • Productivity tools
  • Policy and employee guidelines
  • Benefits

Measure and monitor

  • On-platform analytics
  • Other free tools
  • Paid measurement tools
  • Your own methods