Social Media Strategy

• Why is it so important?
• Why do you want to be on social media?
• Where does it fit into my communications plan?
• Who ‘owns’ social media in the company?
• True cost of ‘free platforms’
• How does it fit with website / enquiries / SEO?
• Check out your competitors

Role as a communication tool

• Community and networking
• Conversation and relationship
• Authenticity and responsiveness
• Persona and corporate identity
• Target audience and Following / Follower strategy

Content strategy and tactics

• Goal/Conversion Tracking
• How can you help your customers?
• What content is most powerful?
• Editorial Schedule
• 40 ideas for content and posts
• Visual assets
• Use of video / audio

QUICK review of the top tools:

• Twitter
• Facebook
• LinkedIn
• Google+
• YouTube
• Pinterest
• Instagram

Twitter

• Your audience and followers
• Twitter jargon and etiquette
• Retweets, mentions, hashtTags and lists
• Tools which make Twitter easier
• Sponsored and adverts on Twitter

LinkedIn

• Your personal profile and All Star status
• Company Pages
• Groups
• Building connections and recommendations
• Posting like a pro
• Advertising & sponsored posts

Facebook

• Developing a page
• Comparing profiles, groups and pages
• Engaging your audience
• Promoted Posts & Ads on Facebook

Co-ordinate the effort

• Responsibilities
• Productivity tools
• Policy and employee guidelines
• Benefits

Measure and monitor

• On-platform analytics
• Other free tools
• Paid measurement tools
• Your own methods