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Google Analytics Training Course London - Virtual Classroom

10.00 a.m – 4.00 p.m £375 + VAT per place*
Google Analytics Training Course includes:
  • Joining our friendly virtual classroom from a safe and comfortable location of your choice
  • Hands-on training from a Diginius Google certified expert
  • Interactive course content
  • Q&A Session
  • Break for lunch
  • Aftercare and support
*Discounts are offered for bookings of two or more participants: 2 participants at 10% discount, 3 participants at 20% discount, 4 participants at 30% discount

Google Analytics Training Course overview

Our Google Analytics training course has been specifically designed to give delegates insights into how to utilise Google Analytics in order to enhance website performance. Delegates will learn how to set up tracking and goals, identify and optimise their website traffic to improve user engagement and increase conversions.

What will you learn?

Our Google Analytics course is aimed at people who are beginning to use Google Analytics, or are using it in conjunction with other advertising mediums to help better understand their organic and paid results.
Following our Google Analytics course, you will:

Google Analytics Course programme

Introduction to Google Analytics

  • What is Analytics
  • How does Analytics work
  • Why use Analytics

Analytics Metrics

  • Overview of metrics
  • New vs returning users
  • Traffic sources
  • User behavior metrics

In Depth Analytics

  • Primary & secondary goals
  • Secondary dimensions
  • User flow
  • Benchmarking
  • In page Analytics

Website Optimisation

  • Engagement optimisation
  • Content optimisation
  • Page optimisation
  • Site content


  • Importance of tracking
  • What to track
  • Installing Analytics tracking code
  • eCommerce tracking basics


  • Managing performance to a CPA
  • Setting a target CPA
  • Increasing traffic & conversions

Integrations & Tools

  • AdWords integration
  • Webmaster tools integration
  • Google tag manager basics


  • 09:45 – Arrive at London Training Center
  • 10:00 – Start Training Course
  • 12:00 – Tea & Snacks Break
  • 13:30 – Lunch Break
  • 15:45 – Tea & Snacks Break
  • 17:00 – End of Course


Read more customer testimonials at: Diginius: Reviews

Directions to our London Training Centre

All our standard training courses are held at the Diginius offices in Kentish Town, close to the Kentish Town underground station (one stop on the Northern line from Camden Town) and Gospel Oak overground station in North/Central London.

Office Address

The Maple Building
39-51 Highgate Road
London, NW5 1RT
United Kingdom

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