Next available dates
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- Bespoke Training also available.
Google Shopping Training Course Details
10.00 a.m – 5.00 p.m
£375 + VAT per place*
Google Shopping Course includes:
- Hands-on training from a Diginius expert with a maximum class size of 6 participants
- Free restaurant lunch
- Complimentary refreshments during the day
- Free course booklet
- Aftercare and support
*Discounts are offered for bookings of two or more participants: 2 participants at 10% discount, 3 participants at 20% discount, 4 participants at 30% discount
Google Shopping Training Course Overview
Google Shopping is an essential part of online to a retail business of any size. Having an effective Shopping campaign improves the quality of leads, increases traffic to your site, increases your Click Through Rate (CTR), lowers your Cost per Click (CPC) and broadens your reach to millions of potential customers.
A recent study suggests that Google Shopping Ads bring in around 30% more traffic and also has a 26% less cost per click than Text Ads, proving to be a highly viable and profitable comparison shopping engine.
What will you learn?
Our Google Shopping course will help you to:
- Create Google Shopping feeds from scratch
- Understand how to set up a Google Merchant Centre
- Understand how to use Google Adwords and Merchant Centre for Google Shopping
- Identify common errors with feeds and fixing them
- Optimise Google shopping campaigns based on metrics and keyword research
Who should attend?
Our Google Shopping training course is designed for all marketers involved in e-commerce online campaigns promoting sales of physical products who want to get the very best results for their search engine marketing budget.
