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Google Shopping Training Course Details

10.00 a.m – 5.00 p.m

£375 + VAT per place*

Google Shopping Course includes:

  • Hands-on training from a Diginius expert with a maximum class size of 6 participants
  • Free restaurant lunch at Pizza East
  • Complimentary refreshments during the day
  • Free course booklet
  • Aftercare and support

*Discounts are offered for bookings of two or more participants: 2 participants at 10% discount, 3 participants at 20% discount, 4 participants at 30% discount

Google Shopping Training Course Overview

Google Shopping is an essential part of online to a retail business of any size. Having an effective Shopping campaign improves the quality of leads, increases traffic to your site, increases your Click Through Rate (CTR), lowers your Cost per Click (CPC) and broadens your reach to millions of potential customers.

A recent study suggests that Google Shopping Ads bring in around 30% more traffic and also has a 26% less cost per click than Text Ads, proving to be a highly viable and profitable comparison shopping engine.

What will you learn?

Our Google Shopping course will help you to:

Who should attend?

Our Google Shopping training course is designed for all marketers involved in e-commerce online campaigns promoting sales of physical products who want to get the very best results for their search engine marketing budget.

Google Shopping Training Course Programme

What is Google Shopping

  • Intro to Google Shopping
  • Preparing for Google shopping
  • Google Merchant Centre

Creating a Product Feed

  • Creating a product feed
  • Finding & fixing errors
  • Optimising your feed

Creating a Shopping Campaign

  • Google Shopping campaigns
  • Bidding on product groups
  • Bidding on custom labels

Optimising Shopping Campaigns

  • Expanding your campaigns
  • Bidding on mobile devices
  • AdWords tools for Shopping
  • 3rd-party Google Shopping tools

Measuring Results in Analytics

  • What metrics to look out for
  • Reporting to management

Identifying ROI

  • identifying optimal cost per click
  • Reducing cost per acquisition
  • Maximising conversions

Schedule

 
  • 09:45 – Arrive at London Training Center
  • 10:00 – Start Training Course
  • 12:00 – Tea & Snacks Break
  • 13:30 – Lunch Break
  • 15:45 – Tea & Snacks Break
  • 17:00 – End of Course

Testimonials

Read more customer testimonials at: Diginius: Reviews

Directions to our London Training Centre

All our standard training courses are held at the Diginius offices in Kentish Town, close to the Kentish Town underground station (one stop on the Northern line from Camden Town) and Gospel Oak overground station in North/Central London.

Office Address

The Maple Building
39-51 Highgate Road
London, NW5 1RT
United Kingdom

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