Are you looking to identify more sales leads from your web traffic? IP address tracking software can be an effective tool for generating sales leads from your existing web traffic. Most website visitors do not call or fill out a lead form – so if you can identify a portion of the companies that do visit your site and what pages they look at and spend time on – the results can considerably increase the return on investment of web efforts.
The Diginius Insight Lead Intelligence module uses website visitor analytics software to track IP addresses of visitors to your website, what pages the visitors view and how long, and matches to obtain the company if possible. Additionally the software integrates data from Google Adwords and other online advertising campaigns, so you can view what keyword was searched and the resulting activity, feeding valuable data to your sales teams.
Different users of the data often wish to consume the data differently, therefore Diginius Insight is flexible to allow users to login to the online portal and view and interact with the data. Additionally periodic reports (daily, weekly, etc.) can be setup to go to users or sales teams via email in different formats (such as PDF or Excel) so that data can easily be viewed in a timely manner. Some companies prefer to receive reports in the appropriate markets to the relevant sales teams, for example EMEA, Americas and Asia data split to send relevant data to relevant staff. In the reports you can click to view company data such as search information, LinkedIn data, and Company’s House.
One of the benefits of IP Tracking Software from Diginius, is that customers can receive the full Diginius Insight platform to get a full view of online activities, from SEO to social media and web analytics, giving a single view of the web and reporting to the different stakeholders in the organisation.
Written by Nate Burke