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Standard Google Ads PPC Training Course Details - Virtual Classroom

10.00 a.m – 4.00 p.m £325 + VAT per place*
Standard Google Ads PPC Training Course includes:
  • Joining our friendly virtual classroom for our paid search course from a safe and comfortable location of your choice
  • Hands-on training from a Diginius Google certified expert
  • Interactive course content
  • Q&A Session
  • Break for lunch
  • Aftercare and support
*Discounts are offered for bookings of two or more participants: 2 participants at 10% discount, 3 participants at 20% discount, 4 participants at 30% discount

Standard Google Ads PPC Course Overview

Our Standard level Google Ads PPC courses have been specifically designed to give delegates insight into the best pay-per-click (PPC) marketing strategies and practices to maximise your returns, and help achieve your business goals. This course will cover a basic to intermediate level overview of Google Ads, including setting up campaigns and optimising performance.

What will you learn?

Following this Google Ads course, you will understand how to:

Who should attend our Google PPC Course?

Individuals or teams who are just starting off with Google Ads & paid search, or have basic experience in running PPC campaigns and are looking to boost their expertise, our crash course will be perfect. We regularly train companies who are looking to move their ads management in-house from their agency, upskilling teams in companies, and individuals running campaigns themselves looking to save time, money, and get better results. After completing our Google ads course which is lead by an adwords certified trainer, with certification upon completion, you will be more than ready to move on to advanced ppc training courses and develop your PPC training further.

Standard Google Ads PPC Training Course Programme

Pay Per Click Advertising

  • What is PPC
  • Why use PPC
  • Terminology
  • Account Structure
  • Setting Goals

Account Set Up

  • Campaign settings
  • Campaign set up
  • Ad Groups
  • Naming and structuring
  • Account access


  • Goal/Conversion Tracking
  • Analytics & Ads Integration

Bidding and Quality Score

  • What is QS
  • What influences QS
  • How to improve QS
  • How bidding works


  • Editorial rules
  • Ad copy
  • Keyword insertion


  • Managing performance to a CPA
  • Setting a target CPA
  • Increasing traffic & conversions

Match Types & Keywords

  • Match Types
  • Negative keywords
  • Google Keyword Tool
  • Keyword lists

Ad Extensions

  • Ad extensions available
  • Best uses of ad extensions
  • Benefits


  • Data to look out for
  • Reporting to management


  • 09:45 – Arrive at London Training Center
  • 10:00 – Start Training Course
  • 12:00 – Tea & Snacks Break
  • 13:30 – Lunch Break
  • 15:45 – Tea & Snacks Break
  • 17:00 – End of Course

We’ve been able to generate impressive results for our clients:

Read more customer testimonials at: Diginius: Reviews

Directions to our London Training Centre

All our standard training courses are held at the Diginius offices in Kentish Town, close to the Kentish Town underground station (one stop on the Northern line from Camden Town) and Gospel Oak overground station in North/Central London.

Office Address

The Maple Building
39-51 Highgate Road
London, NW5 1RT
United Kingdom

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