Standard Google Ads PPC Course Overview

Our Standard level Google Ads PPC course has been specifically designed to give delegates insight into the best pay-per-click (PPC) marketing strategies and practices to maximise your returns, and help achieve your business goals. This course will cover a basic to intermediate level overview of Google Ads, including setting up campaigns and optimising performance.

What will you learn?

Following this training course, you will understand how to:

• Create and optimise Google Ads campaigns (formerly Google Adwords) using PPC
• Better structure and target your Ads account and campaigns
• Carry out keyword research, build target lists with appropriate match types
• Confidently set budgets and bids
• Assess your cost-per-acquisition generated from PPC campaigns
• Understand editorial guidelines when creating ads
• How to improve ad relevance and quality score with keywords
• Understand key metrics which will aid your PPC performance

Who should attend our Google Course for PPC?

Individuals or teams who are just starting off with Google Ads, or have basic experience in running PPC campaigns and are looking to boost their expertise. We regularly train companies who are looking to move Ads management in-house from their agency, upskilling teams in companies, and individuals running campaigns themselves looking to save time, money, and get better results. After completing our Google ads course, with certification upon completion, you will be more than ready to move on to advanced google certificate courses and develop your PPC training further.